My Unfair Advantage

1. Resources:
1. excellent cook
2. efficient
3. already own the large crock pot/pots/pans necessary for mass meal production
4. I live alone, making dirtying the kitchen easy
5. My workload allows ample time to make meals
6. I already have 10+ great recipes
7. I have great people skills
8. The start-up costs will be very low, and I have the money for them.
9. I already have potential customers.
10. My business will run heavily off of work of mouth, which for me is a good thing.
2. VRIN
1. excellent cook
1. Valuable: it is necessary to my service quality
2. Rare: this is a rare quality in a college town
3. Inimitable: it takes years to learn
4. Non-substitutable: when making food, nothing can replace the taste of well-made food
2. efficient
1. Valuable: I will make more per hour of my time by being more efficient
2. Rare: this is probably not a rare quality
3. Inimitable: efficiency is key to running a business
4. Non-substitutable: no other quality can replace efficiency
3. already own the large crock pot/pots/pans necessary for mass meal production
1. Valuable: lower start up costs
2. Rare: college students do not own these tools
3. Inimitable: these tools are necessary for meal preparation 
4. Non-substitutable: smaller tools will work, but would be very less efficient
4. I live alone, making dirtying the kitchen easy
1. Valuable: this will be a messy business, and living alone lets me make a mess without regard for anyone else
2. Rare: most people have roommates that will complain about messes (naturally)
3. Inimitable: this will lead to more efficiency for
4. Non-substitutable: even a larger kitchen would not help me, as my roommate would need to cook/ue our kitchen at ome point while I
5. m covering every surface.
5. My workload allows ample time to make meals
1. Valuable: I can take classes, work, and do this on the side
2. Rare: My work schedule is more flexible than most
3. Inimitable: it takes a lot of pre-planning and good luck to get the schedule I have
4. Non-substitutable: no other resource can give me more free time
6. I already have 10+ great recipes
1. Valuable: less front work I would need to do
2. Rare: most college kid don't have legitimate recipes int heir won recipe books
3. Inimitable: probably pretty easy for someone else to come up with recipes
4. Non-substitutable: the recipes are the backbone for my concept, cannot substitute recipes for anything
7. I have great people skills
1. Valuable: for meeting/keeping customers
2. Rare: not a rare quality
3. Inimitable: it is a relatively innate quality, though it can be learn-able
4. Non-substitutable: my business will run off of word of mouth and face-to-face interaction
8. The start-up costs will be very low, and I have the money for them.
1. Valuable: keeps costs low, of course this is valuable
2. Rare: many business concepts have very high start-up costs
3. Inimitable: any business with low start-up costs has the same advantage
4. Non-substitutable: saving money is key
9. I already have potential customers.
1. Valuable: already have a source of income, plus word-of-mouth advertising will begin immediately
2. Rare: not rare to line up customers before starting a business
3. Inimitable: not inimitable
4. Non-substitutable: customers are necessary!
10. My business will run heavily off of work of mouth, which for me is a good thing
1. Valuable: potential customers will hear from a trusted source/friend how good my service is
2. Rare: not rare, lots of businesses are based on word-of-mouth
3. Inimitable: not inimitable
4. Non-substitutable: there are other forms of advertising that would do the job f letting people know about the business, but word of mouth is so great because people hear about the product from someone that they trust.
3. Top Resource: my cooking capabilities. I have a certain style of cooking that is my own, and I am good at what I cook. Others are also good cooks, but maybe they do not choose to combine the same ingredients I do for the certain taste I enjoy. I think my proficiency at cooking is my best resource.