The Amazon Whisperer

• Revenue Drivers:
• Weekly meal creation
• Meal delivery
• Customers next will want: classes to learn to cook meals themselves
• This "next thing" will enhance customer experience and provide a community atmosphere for the customers, as well as making them more satisfied because they are learning a skill.
• My "next thing" is a service rather than a product, so it is not found on Amazon. So instead, I found a cooking-class cookbook on Amazon. This cookbook includes 600 recipes from a website that offers video cooking classes
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• Customers do not like that the product uses the same recipes from previous books published by the same author, or it "recycles recipes". Customers like how very detailed the book is and how many pictures it uses for each step for each recipe.
• I would put less recipes in the book so that there weren't many, if any, repeat recipes. Since the book would have less recipes, I could sell it for a lower price and perhaps pick up more market share.
• This product would be a good inclusion for my business concept because it would promote the customer' sense of independence and confidence while also making them love my meals. Since my customer is a college with no time to cook every day, I do not fear that I will lose customers with this addition.