Idea Napkin No. 2

Idea Napkin:

1. Again, I am a 4th year college student. I began cooking for myself when I was 15 and I became a vegetarian, and my mother only consented to my eating habit change if I agreed to learn to cook my own dinners. When I came to college and returned to eating meat, I had a whole repertoire of meals and continued to cook for myself. The past two years I have prepped my meals for myself weekly, since it really cuts down on total cooking time. I see this meal prep business fitting really nicely into my current routine - I'd cook the weekly meals for customers at the same time I cook my own.
2. I'm offering weekly, fully prepared meals at low prices. I am also offering delivery for these meals.
3. I'm offering these meals to college students who do not have the time, money, or knowledge to cook their own food.
4. Potential customers need this service because it is a cheap way to get actually healthy food daily without having to do any of the prep work themselves or even leaving their homes to get good food.
5. There is no other college-kid-affordable meal prep service in Gainesville - the only services are either a fully vegan (and expensive) meal service or paleo diet/fitness-oriented services (also expensive).
6. My core competencies to make this business succeed are my determination, dedication, people skills, and my ability to cook well.

I believe that my who/what/why's fit together quite well. I think I have the abilities to provide meals for students who have issues cooking their own food, and I have found that there are plenty of students with some form of that problem. Definitely an issue that I addressed and that a commenter brought up was the issue of keeping the meals them affordable enough for college students but expensive enough for me to make a reasonable profit.

Feedack Memo:

1. Most college age kids love the idea of this model.
2. Delivery should be an option that I offer.
3. There is some skepticism about if I can make a profit while keeping meals cheap.
4. Price will definitely mater to college kids.
5. There are similar companies at other college campuses.

After feedback, I included delivery as a service I would offer. I also began thinking more about price. I would need to make the business worth my time, but that would be tough to do while keeping prices low. Food service in general has such high mark-up (at places like Panera), I wouldn't be able to do that and keep customers. I'd have to really cook in bulk.