Idea Napkin Number 1

1. I am a 4th year college student. I began cooking for myself when I was 15 and I became a vegetarian, and my mother only consented to my eating habit change if I agreed to learn to cook my own dinners. When I came to college and returned to eating meat, I had a whole repertoire of meals and continued to cook for myself. The past two years I have prepped my meals for myself weekly, since it really cuts down on total cooking time. I see this meal prep business fitting really nicely into my current routine - I'd cook the weekly meals for customers at the same time I cook my own.
2. I'm offering weekly, fully prepared meals at low prices.
3. I'm offering these meals to college students who do not have the time, money, or knowledge to cook their own food.
4. Potential customers need this service because it is a cheap way to get actually healthy food daily without having to do any of the prep work themselves. 
5. There is no other college-kid-affordable meal prep service in Gainesville - the only services are either a fully vegan (and expensive) meal service or paleo diet/fitness-oriented services (also expensive)

I believe that my who/what/why's fit together quite well. I think I have the abilities to provide meals for students who have issues cooking their own food, and I have found that there are plenty of students with some form of that problem. The issue I am having is the pricing of meals, to keep them affordable enough for college students but expensive enough for me to make a reasonable profit.