Tweaking the Innovation

Product/Service Mix

Breakfast	Entrees	Delivery/packaging	Easy college cooking classes
Baked Oatmeal (cinnamon apple, banana chocolate chip)	Fiesta crockpot chicken	1x per week – 7 entrees, 7 breakfasts	1x per month in-person, 1.5 hours long
Vegetable quiche	Balsamic chicken and rice	1x per week – 5 entrees, 5 breakfasts	Tutorial videos uploaded 1x per month
Sausage, egg, and cheddar casserole	Asian chicken tir Fry	1x per week – 5 entrees
Biscuits and gravy	Mozarella meatloaf
	BBQ pulled chicken
	Chili-pasta beef skillet
	Garlic lemon chicken
	Mediterranean chicken
	Chicken parmesan casserole
	Chicken and dumplings
	Creamy bruschetta chicken
	Kielbasa-spinach alfredo

Mapping the Items

1. ALL food items (breakfasts, entrees): 
• Core: nourishment, healthy home-cooked food with reasonable macros
• Tangible: taste, texture
• Augmented: pre-packaged, already cooked, ready-to-eat
2. ALL Delivery/packaging:
• Core: food delivered straight to doorstep
• Tangible: face-to-face time and conversation with the cook
• Augmented: don't have to leave the house to get pre-cooked food
3. Easy college cooking classes:
1. 1x per month in-person, 1.5 hours long
• Core: college students can learn how to cook simple, healthy meals 
• Tangible: hands-on learning with an in-person instructor
• Augmented: build a community and friendships
2. Tutorial videos uploaded 1x per month
• Core: college sudents can learn how to cook simple, healthy meals 
• Tangible: can pause and rewind video, ask questions in the comments
• Augmented: don't have to leave the house to learn to cook meals

Describing the Innovations

1. ALL food items (breakfasts, entrees): 
1. Can rotate the meals offered each week so that the same meals aren't served every week
2. Can sell the raw ingredients for each meal so the customer can cook it him/herself
2. ALL Delivery/packaging:
1. Can allow for customization of the number/type of meals delivered
2. Can include a satisfaction survey with delivery to get feedback from customers
3. Easy college cooking classes:
1. 1x per month in-person, 1.5 hours long
1. Can also teach how to cook desserts
2. Can have the food pre-cooked so that customers can sample it before they cook it
2. Tutorial videos uploaded 1x per month
1. Can upload more than 1x per month
2. Can allow advertisements on the videos for extra revenue